“The advantage of IP targeting is that we as an advertiser can control exactly which companies should see our banner. This, combined with IP tracking, meant that every day we received reports of the companies in our target group that had clicked on the banners,” says Caroline Helbo fra EG.

“We did not know if the website supported our business, and nothing at all about how.” Aleksander Bergstedt, partner i 2ndC

“Rapporterne er på mange måder en igangsætter for salgsarbejdet”. siger Michael Nielsen fra Jydsk Planteservice

“It was really a classic situation. We were busy, so it took some time before we had the opportunity to hear more about the tool IP tracking and what benefits it could give us,” says marketing manager Jeanette Qvarnstrøm from Kinnarps, Denmark.

“IP tracking gives a good gut feeling for what’s going on out there,” says Carsten Nielsen from GSV.

“We have ‘got through’ to B2B companies that we did not have relationships with before.” Lotte Munk, HR and marketing manager, solvo it

”Calling 100 customers and maybe not getting anything out of it is demotivating and cold canvasing is ineffective.”
This is how Director Torben Morsing from TEAMWORKS comments on the reason why IP tracking is relevant.