FAQ

IP Targeting

Read the answers and move on

 

How does it work?

 Services keeps track of all visits to all ad-supporting websites and uncover within microseconds when a visit is made from the exact target group that you have defined. The available advertising space will then be offered automatically, and your advertisement will be presented to your target group. 

This is possible because the advertising systems can read IP addresses. And because we know the IP adresses of companies and organisations have, we can make sure that your advertisement is only displayed to the target group you have defined. 

Is it legal?

Yes, it is legal because there are no people in our data sources. We hold information about enterprises (public and private) which have their own identified IP addresses, but we do not hold information on private individuals or private land registers. That is why it is legal. 

What does ABM mean?

ABM stands for Account Based Marketing. It implies that you have defined the primary target groups that you want to attract and do business with. This might be industries, sectors, particularly large companies or perhaps even a list of individual names at companies that you might want as customers. 

Which banner formats are the best?

We will tell you, and send you a list of recommended formats and suggest a number to you. The formats that we recommend vary from country to country. 

Which websites will I have acces to?

All ad-supporting websites. As a result, no matter what websites the employees in your B2B target groups click onto, they can be exposed to your banner. 

What can I expect from a campaign?

B2B clicks are generally very difficult to get through a campaign. You can expect that about 15–25 % of the companies in your B2B target group will visit your website during the campaign period. This is the benchmark for our campaigns. 

Can I use animated banners in my campaign?

Yes, you can. You can use GIF-animated banners, HTML5-animated banners, banners with videos, etc. Static banners are of course also possible. We will send you a requirement specification for animated banners that you can use.

Can I deselect websites?

Yes, you can. You can use GIF-animated banners, HTML5-animated banners, banners with videos, etc. Static banners are of course also possible. We will send you a requirement specification for animated banners that you can use. 

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